A client asks "what if we add a third to the budget", and guessing is not an answer. This section builds scenarios on the history of the account itself: how many leads came at what spend, how the cost moved, where a campaign runs into its ceiling. If there is not enough data for a conclusion, it says so - that is more honest than a straight line going up.
14 days on any plan, no card needed to start. After the click: a three-field form and the workspace.
A scenario is an estimate on historical data, not a promise. A forecast presented as a guarantee damages a client relationship faster than a failed campaign does.
Screen recording: a budget change scenario with its range and confidence label, the saturation point of a campaign, and a reallocation proposal in the approval queue.
"There will be this many leads" is wrong on the face of it: the outcome depends on the auction, the season and the competitors. The scenario shows a range and says how much data it was built on.
A campaign has a ceiling: the audience runs out and the extra money goes into a rising cost. This section shows where that line falls on historical data, and that is usually the most useful answer a client gets.
Often a client does not need a bigger budget - they need it moved between campaigns. Every 7 days the system proposes a reallocation with the arithmetic behind it, and it goes through the approval queue like any other action that touches money.
A scenario can be attached to a report or to a proposal. It rests on the data in the client ad account, and the client can check the source figures - unlike industry reference points from a slide deck.
Nothing is needed beyond a connected account and the history it has gathered.
Connecting brings 90 days, and the history grows on its own after that.
Raising the daily budget by a third, say, or moving it between platforms.
Expected leads, cost, the saturation point, the confidence label.
The budget change goes into the approval queue and is applied after confirmation.
Ad accounts hand over their statistics through your own OAuth apps. The system puts them into one picture, agents look for what to change, and only what you approve gets changed.
Early access
We are opening access to agencies in turn. Leave a work email and we will write when your turn comes, then help you connect the first account.
On the history of the account itself: spend, leads and their cost by day. Connecting brings 90 days, and the history grows from there. Industry reference points are not used, because they cannot be checked.
Because the outcome depends on the auction, the season and the competitors. A single number would only look more precise. Next to the range you get the amount of data and a confidence label.
That is an honest answer, not a failure. Either gather more history or test the hypothesis. The system will not dress up an estimate from three days as a forecast.
Yes, it goes into the report and the commercial proposal together with the source data it was built on, so the client can check it.
The first 14 days are free on any plan and you do not need a card to start. History for 90 days arrives when the account is connected.
14 days on any plan, no card needed to start. After the click: a three-field form and the workspace.
