Two different problems eat a client budget: overspend through inattention, and traffic that can never turn into a lead. The first is caught by a pacing check every 2 hours, the second by a placement guard every hour and safe settings in new campaigns. A person stops the spend, but they hear about the problem in time.
14 days on any plan, no card needed to start. After the click: a three-field form and the workspace.
Spend is counted across every platform the client uses, in one currency, so the cap cannot be dodged by moving the money into another ad account.
Screen recording: a monthly cap on a client, a projection of when the budget runs out at the current pace, the placement guard, and a budget cut waiting in the approval queue.
A client has one advertising budget and may have five ad accounts. The cap is set on the client, spend is gathered from every platform and converted to one currency. Approaching the cap and going past it are different alerts with different urgency.
A campaign spending evenly and a campaign burning a monthly budget in a week look identical if you only read the total. The system reads the pace and warns you before the money runs out.
Audience Network, Pangle, Search Partners, the audience networks - all off in new campaigns. The guard checks every hour that the settings have not changed, and it explains the reason for the block in words rather than a code.
Even with obvious overspend the system does not pause a campaign itself. It forms an action with the reason, the amount and the expected effect, and sends a notification on the chosen channels. A person confirms, and the action is applied and read back from the account.
Three automatic steps and one human one. The first takes the longest, and it is free.
A monthly cap on the client; spend is gathered from every platform they use.
Pacing every 2 hours, evenness every 24 hours, placements every hour.
The notification names the platform, the account, the period and the amount in dollars.
An action in the approval queue; once confirmed it is applied and read back from the account.
Ad accounts hand over their statistics through your own OAuth apps. The system puts them into one picture, agents look for what to change, and only what you approve gets changed.
Early access
We are opening access to agencies in turn. Leave a work email and we will write when your turn comes, then help you connect the first account.
No. It will form an action with the reason, the amount and the arithmetic, and send a notification. The pause is applied only after a person confirms - the same rule that covers everything which moves money.
Across every platform the client uses together, in one currency at the rate for the day of the spend. The cap cannot be dodged by moving the money into another account.
Partner and audience networks in lead campaigns, placements with no conversions at noticeable spend, repeating addresses, and placements with an abnormal share of clicks. All of it is shown with the amounts for the period.
On any of the 4 channels: email, Slack, Telegram, a browser notification. Channels and categories are set by each person individually, and there are quiet hours.
The first 14 days are free on any plan and you do not need a card to start. Safe placements work from the first campaign, and pacing is watched from the first sync.
14 days on any plan, no card needed to start. After the click: a three-field form and the workspace.
