Every action arrives with a reason
An action in the queue is not "raise the budget". It is "raise the budget on this campaign, on this platform, because over this period and on this much data the cost per lead is under target". Without a reason and an amount of data, an action does not reach the queue at all.
- The reason and the expected effect behind every action
- The platform, the account, the period and the amount in dollars
- A mark for whether the action moves money