Denha NexusPlatform · Microsoft Advertising

Microsoft Advertising for agencies: Bing search on the same line as Google

ADS Beast connects Microsoft Advertising accounts over OAuth and runs them next to Google Ads: the same campaign types, the same spend summary, the same audit. Figures refresh every 15 minutes, the Microsoft audience network is off in new campaigns, and budget and status change only after a person confirms.

14 days on any plan, no card needed to start. After the click: a three-field form and the workspace.

What gets connected

Connection
OAuth: sign in to a Microsoft account with access to the ad account
What is read
Campaigns, ad groups, keywords, ads, spend and conversions: 90 days first, then every 15 minutes
What is applied
Campaign status and budget - after confirmation in the approval queue
Campaign types
4 in the launch registry: Search, Shopping, Performance Max, audience network
Tracking
The UET tag and conversion goals are checked before launch
Safe by default
The Microsoft audience network is off in new lead campaigns

Access is granted and revoked in the Microsoft account. Token lifetime shows in the Connection health section.

01What it looks like

A Microsoft Advertising account in ADS Beast: right beside Google

Screen recording: connecting a Microsoft Advertising account, spend next to Google Ads in the shared summary, the UET tag check, and the approval queue.

A screen recording of the product in the ADS Beast demo workspace. The clients and campaigns on screen exist for the demonstration; no real advertiser stands behind them.
02What it does

What the system does with a Microsoft Advertising account

01

Bing search next to Google search

A Microsoft account usually lives as a copy of Google Ads, and it is easier to read the two side by side: the same campaigns, the same keywords, a different cost per click. The system shows both platforms on one spend line, over one date window and in one currency.

  • Microsoft spend beside Google and every other platform
  • A check against the native account
  • History for 90 days from the moment you connect
02

The same checks Google gets

A full audit every 24 hours and a delivery check every 2 hours run on the shared path: keywords, ads, conversion tracking. The UET tag and conversion goals are checked before launch, not after the first report.

  • Audit findings with the campaign, the reason and the amount of data
  • A check on the UET tag and conversion goals
  • Policy rejections with the wording from the platform
03

The audience network is off before you start

Impressions outside search on Microsoft partner inventory are off by default in lead campaigns. Switching them on is an explicit operator decision written to the log, and a guard every 1 hour notices if the setting changes.

  • A safe placement set in every new campaign
  • A placement guard that runs every hour
04

Changes only after confirmation

Pausing and budgets go through the approval queue, are applied through the API and are read back from the account. One path for every platform, so an operator does not learn five different processes.

  • An approval queue with the reason and the expected effect
  • Confirmation by reading back from the account after the change
  • An action log with the name of whoever confirmed
03How it works

From connecting the account to the first approval

The same path Google Ads takes: connect, wait for the history, read the summary, confirm changes.

  1. 01

    Connect the account

    An administrator picks the client and goes through OAuth in the Ad accounts section.

  2. 02

    Wait for the history

    90 days of data, then a refresh every 15 minutes.

  3. 03

    Read the summary and the audit

    Spend next to Google, audit findings, and the state of the UET tag.

  4. 04

    Confirm changes

    Budget and status go through the approval queue.

04How it fits together

Where the data comes from and what you get out of it.

Ad accounts hand over their statistics through your own OAuth apps. The system puts them into one picture, agents look for what to change, and only what you approve gets changed.

Platforms
  • Google AdsOAuth
  • MetaOAuth
  • TikTokOAuth
  • LinkedInOAuth
  • Microsoft AdvertisingOAuth
  • Windsor.aiAPI key
ADS Beast
Combines and checks
  • sync every 15 minutes
  • conversion to USD at the day rate
  • reconciliation with the native account
  • 90 days of history
What you get
  1. One spend summaryEvery account in one currency and one date window.
  2. Tasks from agentsWhat to change, where and why, linked to the row in the account.
  3. A person decidesBudgets, bids and statuses change only after approval.

Early access

See your own ad accounts the way the diagram shows them.

We are opening access to agencies in turn. Leave a work email and we will write when your turn comes, then help you connect the first account.

We use the email only to reply about access. Privacy policy

05Figures from the code
15 min
between metric refreshes
90 days
of history pulled on connection
4
campaign types in the launch registry
24 h
between full account audits
06What it does not do

What the system will not do with your Microsoft Advertising

  • It will not change budgets or statuses without a person confirming.
  • It will not create ad accounts or pass account verification for you on the Microsoft side.
  • It will not copy campaigns from Google into Microsoft on its own: import stays a platform tool, and the system checks the result.
  • It will not switch the audience network on quietly.
07Questions and answers

Questions and answers

What do I need to connect Microsoft Advertising?

A Microsoft account with access to the client ad account. An administrator goes through OAuth with permission to manage ads; access is revoked in the Microsoft account settings.

Does the system check the UET tag?

Yes, before launch: the Pixels and tags section shows whether the tag is installed and whether conversion goals are set up. A campaign with no tracking lands in the audit findings.

Can I read Microsoft and Google together?

That is exactly how they are shown: on one spend line, over one date window and in one currency, with each platform expandable down to campaigns and ad groups.

Why is the audience network off?

Traffic quality from Microsoft partner inventory depends heavily on the niche, and in lead campaigns it more often spends budget without results. So it is off in new campaigns, and switching it on is a deliberate operator choice.

Connect a Microsoft account and read it beside Google 15 minutes later

The first 14 days are free on any plan and you do not need a card to start. The audit, the UET check and placement protection work from the first campaign.

14 days on any plan, no card needed to start. After the click: a three-field form and the workspace.