--- title: "Microsoft Advertising for agencies: Bing search on the same line as Google" description: "Microsoft Advertising accounts over OAuth, next to Google: figures every 15 minutes, a UET tag check, and the audience network off." canonical: https://adsbeast.pro/platforms/en/microsoft-ads language: en section: platforms product_route: https://adsbeast.pro/campaigns/microsoft-launcher translations: - ru: https://adsbeast.pro/platforms/ru/microsoft-ads - uk: https://adsbeast.pro/platforms/uk/microsoft-ads - sk: https://adsbeast.pro/platforms/sk/microsoft-ads - es: https://adsbeast.pro/platforms/es/microsoft-ads - he: https://adsbeast.pro/platforms/he/microsoft-ads - ar: https://adsbeast.pro/platforms/ar/microsoft-ads --- # Microsoft Advertising for agencies: Bing search on the same line as Google ADS Beast connects Microsoft Advertising accounts over OAuth and runs them next to Google Ads: the same campaign types, the same spend summary, the same audit. Figures refresh every 15 minutes, the Microsoft audience network is off in new campaigns, and budget and status change only after a person confirms. ## What gets connected - **Connection**: OAuth: sign in to a Microsoft account with access to the ad account - **What is read**: Campaigns, ad groups, keywords, ads, spend and conversions: 90 days first, then every 15 minutes - **What is applied**: Campaign status and budget - after confirmation in the approval queue - **Campaign types**: 4 in the launch registry: Search, Shopping, Performance Max, audience network - **Tracking**: The UET tag and conversion goals are checked before launch - **Safe by default**: The Microsoft audience network is off in new lead campaigns Access is granted and revoked in the Microsoft account. Token lifetime shows in the Connection health section. ## What the system does with a Microsoft Advertising account ### Bing search next to Google search A Microsoft account usually lives as a copy of Google Ads, and it is easier to read the two side by side: the same campaigns, the same keywords, a different cost per click. The system shows both platforms on one spend line, over one date window and in one currency. - Microsoft spend beside Google and every other platform - A check against the native account - History for 90 days from the moment you connect ### The same checks Google gets A full audit every 24 hours and a delivery check every 2 hours run on the shared path: keywords, ads, conversion tracking. The UET tag and conversion goals are checked before launch, not after the first report. - Audit findings with the campaign, the reason and the amount of data - A check on the UET tag and conversion goals - Policy rejections with the wording from the platform ### The audience network is off before you start Impressions outside search on Microsoft partner inventory are off by default in lead campaigns. Switching them on is an explicit operator decision written to the log, and a guard every 1 hour notices if the setting changes. - A safe placement set in every new campaign - A placement guard that runs every hour ### Changes only after confirmation Pausing and budgets go through the approval queue, are applied through the API and are read back from the account. One path for every platform, so an operator does not learn five different processes. - An approval queue with the reason and the expected effect - Confirmation by reading back from the account after the change - An action log with the name of whoever confirmed ## From connecting the account to the first approval The same path Google Ads takes: connect, wait for the history, read the summary, confirm changes. 1. **Connect the account** - An administrator picks the client and goes through OAuth in the Ad accounts section. 2. **Wait for the history** - 90 days of data, then a refresh every 15 minutes. 3. **Read the summary and the audit** - Spend next to Google, audit findings, and the state of the UET tag. 4. **Confirm changes** - Budget and status go through the approval queue. ## Figures from the code - 15 min - between metric refreshes - 90 days - of history pulled on connection - 4 - campaign types in the launch registry - 24 h - between full account audits ## What the system will not do with your Microsoft Advertising - It will not change budgets or statuses without a person confirming. - It will not create ad accounts or pass account verification for you on the Microsoft side. - It will not copy campaigns from Google into Microsoft on its own: import stays a platform tool, and the system checks the result. - It will not switch the audience network on quietly. ## Questions and answers ### What do I need to connect Microsoft Advertising? A Microsoft account with access to the client ad account. An administrator goes through OAuth with permission to manage ads; access is revoked in the Microsoft account settings. ### Does the system check the UET tag? Yes, before launch: the Pixels and tags section shows whether the tag is installed and whether conversion goals are set up. A campaign with no tracking lands in the audit findings. ### Can I read Microsoft and Google together? That is exactly how they are shown: on one spend line, over one date window and in one currency, with each platform expandable down to campaigns and ad groups. ### Why is the audience network off? Traffic quality from Microsoft partner inventory depends heavily on the niche, and in lead campaigns it more often spends budget without results. So it is off in new campaigns, and switching it on is a deliberate operator choice. ## Connect a Microsoft account and read it beside Google 15 minutes later The first 14 days are free on any plan and you do not need a card to start. The audit, the UET check and placement protection work from the first campaign. - Start free: https://adsbeast.pro/signup?lang=en - Pricing: https://adsbeast.pro/pricing?lang=en ## See also - [Google Ads for agencies: every client account in one summary](https://adsbeast.pro/platforms/en/google-ads): Google Ads accounts over OAuth: figures every 15 minutes, 90 days of history, audits on a schedule, bids changed only after a person confirms. - [Campaign launch: one door instead of ten](https://adsbeast.pro/features/en/campaign-launch): One way into launch for 5 platforms: a registry of campaign types, tracking required, safe placements, and sign-off before anything starts. - [Tracking: what counts a conversion and how links get tagged](https://adsbeast.pro/features/en/tracking): What counts a conversion and how links are tagged: pixel and tag checks, shared tagging templates, server events from the CRM every 30 minutes. - [Budget guard: it will not let you blow the cap or buy junk traffic](https://adsbeast.pro/features/en/budget-guard): Monthly caps and pacing across every platform: checked every 2 hours, a placement guard every hour, overspend stopped through an approval.