Denha NexusFeature · Pixels and tags

Tracking: what counts a conversion and how links get tagged

Until you know what is counted and by what, every other figure means nothing. This section checks the pixels and conversion actions on each platform, keeps one set of tagging templates for every campaign, and sends server events from the CRM back to the platforms every 30 minutes.

14 days on any plan, no card needed to start. After the click: a three-field form and the workspace.

What is inside

Counters
The Meta pixel, Google conversion actions, the UET tag, the TikTok and LinkedIn counters
Checks
Is it installed, is it firing, which events and with which parameters
Tags
Link parameter templates, the same for every campaign and every client
Server events
From the CRM to the platforms every 30 minutes
Quality
How well events match real people and what would improve the match
Analytics
GA4 connects separately and adds post-click behaviour

A campaign that spends without tracking lands in the audit findings. It is the first thing checked and the first thing fixed.

01What it looks like

Tracking in ADS Beast: counters, tags, server events

Screen recording: the state of the counters by platform with their latest events, the agency tagging templates, and a deal from the CRM going back to the platform.

A screen recording of the product in the ADS Beast demo workspace. The clients and campaigns on screen exist for the demonstration; no real advertiser stands behind them.
02What it does

What the section does

01

Counters checked on every platform

Each platform has its own counter and its own requirements. The section shows for each of them: is it installed on the site, are events arriving, which ones and with what parameters. Not "it should work", but "it works, here is the last event".

  • The state of the counter on each platform
  • The last events accepted, with their parameters
  • A list of what is missing for a complete picture
02

One tagging scheme instead of a free-for-all

When every manager invents their own link parameters, reports stop agreeing with each other. Tagging templates are set once for the agency and filled into every campaign for every client.

  • Link parameter templates for the agency
  • Tags filled into every new campaign
  • A check that the tag survived all the way to the lead in the CRM
03

Server events from the CRM

An event from a browser gets lost on the way: blockers, restrictions, how long files live. An event from a server arrives. From deal stages in the CRM the system sends a qualified lead and a sale back to the platforms every 30 minutes.

  • Events from CRM stages into Meta, Google and the Advertising in ChatGPT channel
  • How well events match real people
  • Sending errors with the platform response text
04

The lead is tied to the click

The click identifier is stored with the lead, so a sale can be returned to the campaign that produced it. Without that link server events are useless and a performance report turns into guesswork.

  • Platform click identifiers stored next to the lead
  • Tags carried into the lead and into the deal
  • A check that the link does not break on the way to the CRM
03How it works

How to put tracking in order

Order is established once and then held by the system rather than by a manager remembering it.

  1. 01

    Check the counters

    For each platform: installed, firing, and what exactly it is firing.

  2. 02

    Set the tagging templates

    One set for the agency, filled into every campaign.

  3. 03

    Tie leads to clicks

    Click identifiers are stored together with the lead.

  4. 04

    Switch on server events

    From CRM stages back to the platforms every 30 minutes.

04How it fits together

Where the data comes from and what you get out of it.

Ad accounts hand over their statistics through your own OAuth apps. The system puts them into one picture, agents look for what to change, and only what you approve gets changed.

Platforms
  • Google AdsOAuth
  • MetaOAuth
  • TikTokOAuth
  • LinkedInOAuth
  • Microsoft AdvertisingOAuth
  • Windsor.aiAPI key
ADS Beast
Combines and checks
  • sync every 15 minutes
  • conversion to USD at the day rate
  • reconciliation with the native account
  • 90 days of history
What you get
  1. One spend summaryEvery account in one currency and one date window.
  2. Tasks from agentsWhat to change, where and why, linked to the row in the account.
  3. A person decidesBudgets, bids and statuses change only after approval.

Early access

See your own ad accounts the way the diagram shows them.

We are opening access to agencies in turn. Leave a work email and we will write when your turn comes, then help you connect the first account.

We use the email only to reply about access. Privacy policy

05Figures from the code
30 min
between server event uploads
5
platforms with counters of their own
24 h
between tracking checks in the audit
06What it does not do

What the section does not do

  • It does not install counters on the client site for them: it shows what is missing and how to check it.
  • It does not send platforms data that is not in the CRM.
  • It does not pass an absence of events off as zero conversions: "not measured" and "zero" are shown differently.
  • It does not work around platform and browser limits - server events operate within them.
07Questions and answers

Questions and answers

Why server events when there is a pixel?

An event from a browser gets lost: blockers, file restrictions, a closed tab. A server event leaves your CRM and arrives. More importantly, it carries the deal stage rather than the fact that a form was sent.

What does event match quality mean?

How well the platform managed to match the event you sent to a particular person. The more correct parameters you pass, the higher the match and the better the optimisation works. The section shows the current value and what would improve it.

How do tags help in reporting?

One set of templates means every campaign for every client is tagged the same way, so reports agree with each other. The system checks that the tag survived all the way to the lead in the CRM rather than getting lost on the way.

What do I do if a counter is not installed?

The section shows it as a state and puts the campaign into the audit findings. Lead and sales campaigns without tracking do not pass the check at launch.

Check the counters of your first client and see what is actually being counted

The first 14 days are free on any plan and you do not need a card to start. Counter checks run from the first sync of the account.

14 days on any plan, no card needed to start. After the click: a three-field form and the workspace.