Policy is read before publishing, not after a block
The platform reviews more than the ad text: it looks at the advertiser, the domain, the landing page and where the visitor goes next. A neutral banner over a prohibited product does not pass and can cost you the account. So the client category and the prohibited topics are worked out before the campaign ever leaves for the platform.
- A policy verdict with its reason: clear, needs a manual review, prohibited
- A check that geo is set: without it the campaign would target every region
- A warning about one-word conversation topics - that is keyword thinking, not intent