Online Advertising Platforms: Capabilities Compared for Agencies
Compare Google, Meta, LinkedIn, and TikTok for agency campaigns: reach, targeting, budgets, CPA benchmarks, and cross-platform management tools.
11 min read
ADS Beast blog on advertising operations
Practical guides to Google Ads, Meta, TikTok, LinkedIn and Microsoft Ads: setup, audits, conversion tracking and reporting for agencies and in-house teams.
Meta Ad Library: What to Explore Beyond the Creatives
See what the Meta Ad Library shows besides creatives: run dates, placements, countries, EU transparency data, and how to read it for competitor research.
12 min read
Meta Ads Manager Setup for Agencies and Business
Set up Meta Ads Manager for your agency or business: connect ad accounts, assign permissions, configure billing, and fix the usual access problems.
12 min read
UTM Tagging That Survives to the CRM Card
Set up UTM tagging so campaign data reaches the CRM deal card intact. Find where parameters break, choose an attribution rule, and give sales clean source data.
12 min read
Why an AI answer cites a competitor, not you
Learn why an AI answer cites a competitor instead of your site, how to audit citations weekly, and which content formats get pulled into ChatGPT and Perplexity.
10 min read
ChatGPT Traffic: How to Identify It in Your Analytics
Learn how to find ChatGPT traffic in GA4, why referrals go missing, and how to tag links so AI-driven visits show up with the right source.
10 min read
Assistant Crawlers: Who to Allow and How to Verify
Learn which assistant crawlers to allow for AI citations, how to verify Googlebot and GPTBot by IP, and how to block unwanted bots with robots.txt.
11 min read
llms.txt: Why Your Site Needs It and What to Put In
Learn what llms.txt is, how it helps AI tools find your content, what to put in the file, and how it differs from robots.txt and sitemaps.
13 min read
What AI Answers Say About Your Company: Audit Guide
Learn how to check what AI answers say about the company, find harmful AI Overviews and chatbot responses, and fix inaccuracies step by step.
11 min read
Attribution Window: Why the Same Period Shows Different Numbers
Attribution windows produce conflicting data for identical timeframes. Learn why conversion paths, cookie lifespans, and model logic create these discrepancies.
10 min read
Server-side conversion tracking: how to enable without double-counting
A step-by-step guide to enabling server-side conversion tracking in Meta and Google Ads. Explains setup, deduplication, common pitfalls, and how it fixes…
8 min read
When you have enough data to switch an ad off
Zero conversions is not a reason to pause. The working reference: spend so far against your usual cost per lead.
3 min read
Where the budget quietly goes: Audience Network, Search Partners and Pangle
Audience Network, Search Partners and Pangle are on by default and hidden in one total. How to see their share and reclaim the budget.
3 min read
What counts as a significant edit, and why the campaign starts learning again
Which edits platforms treat as significant, why the ad set relearns after them, and how to change budgets without resetting delivery.
3 min read
A 30 minute ad account audit: what to check, in order
The order to check an ad account in: conversion tracking, spend without results, internal competition, and default placements.
3 min read
Why your ad account and your CRM never agree
Ad platforms book conversions on the click date, CRMs on the record date. How to find where leads are lost and reconcile a single day.
3 min read
ADS Beast for your ad accounts
Advertising operations platform
14 days on any plan, no card needed to start. After the click: a three-field form and the workspace.