---
title: "Rule checks: whether an ad will pass review, known before you send it"
description: "Ads and landing pages read against platform rules and the limits of the client vertical before anything is sent, plus a post-mortem on rejections."
canonical: https://adsbeast.pro/features/en/compliance
language: en
section: features
product_route: https://adsbeast.pro/compliance
translations:
  - ru: https://adsbeast.pro/features/ru/compliance
  - uk: https://adsbeast.pro/features/uk/compliance
  - sk: https://adsbeast.pro/features/sk/compliance
  - es: https://adsbeast.pro/features/es/compliance
  - he: https://adsbeast.pro/features/he/compliance
  - ar: https://adsbeast.pro/features/ar/compliance
---
# Rule checks: whether an ad will pass review, known before you send it

A review rejection costs time, and repeated rejections cost the account its reputation. This section reads the copy, the creative and the landing page against the platform rules and the limits of the client vertical before anything is sent, and it takes apart the rejections you did get, with the wording from the platform, so the same mistake stops repeating.

## What gets checked

- **Copy**: Prohibited and restricted wording under the platform rules
- **Creative**: What the platform requires of an image or a video
- **Landing page**: What has to be on the page: contacts, terms, disclosures
- **Vertical**: The limits of the client niche and what cannot be advertised in it at all
- **Documents**: Which licences and certifications the platform will ask for
- **Rejections**: A post-mortem on rejections received, with the reason as the platform worded it

The rules of different platforms do not agree: what passes on one is blocked on another. The check runs against the rules of the platform the ad is going to.

## What the section does

### The client vertical sets the frame

A niche comes with its own limits: what you cannot promise, which words are banned, what has to be on the landing page, which documents will be asked for. The vertical registry keeps that by niche, and a launch is checked against the profile of that particular client.

- Niche limits, with the wording to stay away from
- Requirements for the landing page
- A list of the documents the platform will ask for

### Checked before sending, not after a rejection

The ad copy and the landing page are read while the campaign is being built. A finding with its reason arrives before the ad goes to review, and fixing it costs minutes where a rejection pushes the launch back by days.

- Findings on the copy and the landing page, with reasons
- A note on what exactly the platform will treat as a breach
- The check runs while the campaign is built, not as a separate ritual

### Rejections get taken apart, not forgotten

The rejections you received collect in one place with the reason as the platform worded it. Where the platform allows an exemption request, the system files it and retries. A rejection worked through becomes a rule for future launches.

- Every platform rejection with the reason text
- A resubmission where the platform allows an exemption
- A history: what got you banned and how not to repeat it

### Advertising in ChatGPT: the category is settled before publishing

In this channel the platform reviews more than the ad: the advertiser, the domain and where the visitor goes next. Neutral copy over a prohibited product can cost you the account, so the policy verdict is issued before anything is published.

- A policy verdict: clear, needs a review, prohibited
- A list of the categories the platform will not let through
- The categories that need a licence confirmed

## How the check sits inside the work

There is no separate ritual: the check stands on the way from a campaign to the platform and on the way back from a rejection.

1. **Set the client vertical** - The niche, its limits, and the licences and certifications you hold.
2. **Build the campaign** - The copy, the creative and the landing page are read as it is built.
3. **Fix the findings** - Each with its reason and with what exactly the platform will treat as a breach.
4. **Work through rejections** - If one comes anyway, it lands in the section with its reason text and becomes a rule.

## Figures from the code

- 5 - platforms with rule sets of their own
- 8 - channels checked on one path
- 24 h - between account checks for rejections

## What the check does not do

- It does not guarantee that review will pass: the last word always belongs to the platform.
- It does not replace a lawyer and does not confirm you hold a licence - it says which one you will need.
- It does not let a prohibited category through under neutral copy.
- It does not remove the platform requirements for an advertiser: advertiser verification happens on their side.

## Questions and answers

### Does the check guarantee an ad will pass review?

No, and no check can: the platform decides. What it does is remove the predictable reasons for a rejection before you send, so a launch is not pushed back by days over a turn of phrase.

### Where do the niche limits come from?

From the vertical registry: for each niche it holds the prohibited wording, the landing page requirements, the documents you need and the quirks of each platform.

### What do I do with a rejection I already got?

It lands in the rejections section with the reason as the platform worded it. Where the platform allows an exemption request, the system files it and retries. A rejection worked through is taken into account on the next launch.

### How is the check different in the Advertising in ChatGPT channel?

There the platform looks at the advertiser, the domain and the whole visitor path, not just the copy. So the category verdict is issued before publishing: a neutral ad over a prohibited product can cost you the entire account.

## Read an ad before you send it and learn the reason before the platform tells you

The first 14 days are free on any plan and you do not need a card to start. The client vertical is set once and works across every platform.

- Start free: https://adsbeast.pro/signup?lang=en
- Pricing: https://adsbeast.pro/pricing?lang=en

## See also

- [Campaign launch: one door instead of ten](https://adsbeast.pro/features/en/campaign-launch): One way into launch for 5 platforms: a registry of campaign types, tracking required, safe placements, and sign-off before anything starts.
- [Advertising in ChatGPT for agencies: a channel that clears policy before it publishes](https://adsbeast.pro/platforms/en/chatgpt-ads): A client ad account by key, a policy check before publishing, campaigns published paused, geo required, and CRM conversions in the shared summary.
- [Creative Studio: exact sizes, readable text, and a sign-off before launch](https://adsbeast.pro/features/en/creative-studio): Banners at the exact size with text in 7 languages, video built to the platform spec, creative sign-off, and fatigue watched after launch.
- [Approvals: automation proposes, a person decides, the system applies](https://adsbeast.pro/features/en/approvals): Automation proposes changes to budgets, bids and statuses, a person confirms them, and the system applies them and reads the result back from the account.