--- title: "Competitors: what they are running, what they changed on the site, where they sit in search" description: "A live gallery of competitor ads, changes on their sites and their positions in search: checked every 24 hours, from what is visible outside." canonical: https://adsbeast.pro/features/en/competitors language: en section: features product_route: https://adsbeast.pro/competitors translations: - ru: https://adsbeast.pro/features/ru/competitors - uk: https://adsbeast.pro/features/uk/competitors - sk: https://adsbeast.pro/features/sk/competitors - es: https://adsbeast.pro/features/es/competitors - he: https://adsbeast.pro/features/he/competitors - ar: https://adsbeast.pro/features/ar/competitors --- # Competitors: what they are running, what they changed on the site, where they sit in search This section collects what competitors show in public: the ads running in the platform libraries, the changes on their landing pages, and their positions on shared queries. The check runs every 24 hours. Everything here can be opened and seen with your own eyes - there are no invented budgets or estimated spend. ## What is tracked - **Ads**: Live competitor creatives from the public platform libraries - **Sites**: Changes on landing pages: the offer, prices, forms, calls to action - **Search**: Positions on shared queries, next to yours - **Frequency**: Ads and sites checked every 24 hours - **Mentions**: Which competitors turn up in assistant answers beside you - **The read**: Where you differ and where the offer is weaker Every observation names its source: the link to the ad in the platform library, the page snapshot, the date and the query. Nothing here comes out of thin air. ## What the section does ### A gallery of live ads The platforms publish live advertising in open libraries. The system collects competitor ads, shows them as a gallery and marks the new ones. You see what is running now, not what was in a deck six months ago. - A gallery of live ads by competitor - Marks for new and withdrawn creatives - A link to the source on every ad ### Changes on the sites Every 24 hours competitor pages are compared with the previous snapshot. A changed offer, price, form or call to action is a signal people usually notice months later. - A list of landing page changes with dates - What exactly changed: copy, price, form, call to action - A snapshot of the page before and after ### Positions beside yours On shared queries you see who sits where. The point is not the positions themselves but working out which queries are worth fighting for and which have long been taken by the big aggregators. - Your positions and theirs on shared queries - Queries where the gap is closing or widening - Queries held by aggregators, where fighting is expensive ### Where you differ What is collected is boiled down into differences: what competitors promise that you do not, and the other way round. That is a draft for positioning and for ad copy, not a finished strategy. - A point-by-point comparison of the offers - Wording that competitors do not have - Material for ad copy and landing pages ## How to set up the watch The list of competitors is set once, and after that the system brings you only what changed. 1. **Name the competitors** - The sites and social pages to watch. 2. **Take a baseline snapshot** - Live ads, the state of the pages, current positions. 3. **Receive the changes** - A check every 24 hours; only what is new reaches the feed. 4. **Put it to work** - The differences go into ad copy, landing pages and the conversation with the client. ## Figures from the code - 24 h - between ad and site checks - 7 days - between mention checks in answers - 5 - platforms whose ad libraries are read ## What the section does not do - It does not show competitor advertising budgets: they are not visible from outside, and an invented estimate is worse than none. - It does not collect anything beyond what the platforms and the sites publish openly. - It does not pass the differences off as a finished strategy - they are material for a decision, not the decision. - It does not copy other people's ads: they are shown as an observation, and your copy is written for you. ## Questions and answers ### Where do competitor ads come from? From the public ad libraries the platforms publish themselves. Every ad names its source, and you can open it and check. ### Does the system show competitor budgets? No. A budget is not visible from outside, and "roughly this much" is an invented number on a page that clients and platforms both read. Only what can be checked is shown. ### How often are competitor sites checked? Every 24 hours. Only what changed reaches the feed, with a snapshot of the page before and after. ### Can I use what I find in my own ads? As material, yes: to see what others promise and what you are missing. The copy itself is still written for your project, five options per field. ## Add three competitors and see what they are running right now The first 14 days are free on any plan and you do not need a card to start. The baseline snapshot is taken on the day you add them. - Start free: https://adsbeast.pro/signup?lang=en - Pricing: https://adsbeast.pro/pricing?lang=en ## See also - [Creative Studio: exact sizes, readable text, and a sign-off before launch](https://adsbeast.pro/features/en/creative-studio): Banners at the exact size with text in 7 languages, video built to the platform spec, creative sign-off, and fatigue watched after launch. - [Content and SEO: a plan, articles in four languages, and a gate that stops rubbish](https://adsbeast.pro/features/en/content-seo): An editorial plan, articles in 4 languages, a publishing gate from 300 words, search markup, and a Markdown version for agents. - [Forecast scenarios: what happens if you raise or cut the budget](https://adsbeast.pro/features/en/forecasts): Scenarios built on the account history: what happens to leads and cost if the budget changes, with the limits of the answer and an honest not enough data. - [Ad account audit: named lines, a reason, and the data behind it](https://adsbeast.pro/features/en/audit): Accounts audited on a schedule: every finding names a campaign, a reason and the data behind it. Delivery checked every 2 hours.