--- title: "Ad account audit: named lines, a reason, and the data behind it" description: "Accounts audited on a schedule: every finding names a campaign, a reason and the data behind it. Delivery checked every 2 hours." canonical: https://adsbeast.pro/features/en/audit language: en section: features product_route: https://adsbeast.pro/audit translations: - ru: https://adsbeast.pro/features/ru/audit - uk: https://adsbeast.pro/features/uk/audit - sk: https://adsbeast.pro/features/sk/audit - es: https://adsbeast.pro/features/es/audit - he: https://adsbeast.pro/features/he/audit - ar: https://adsbeast.pro/features/ar/audit --- # Ad account audit: named lines, a reason, and the data behind it An audit you can check for yourself. Not a seven out of ten for the account, but a list of findings, each naming a campaign, a reason, and how many clicks or leads the conclusion rests on. Delivery is checked every 2 hours, a full audit runs every 24 hours, and all of it covers every platform the client uses at once. ## What gets checked - **Tracking**: Pixel, conversion actions, UET tag, Conversions API events, match quality - **Wasted spend**: Placements with bad traffic, search terms off target, campaigns spending without results - **Structure**: Duplicate keywords across campaigns, the learning phase, mixed goals in one ad group - **Creatives**: Fatigue, sameness of formats, whether they meet the platform spec - **Rules**: Review rejections, vertical limits, prohibited wording - **Delivery**: Campaigns that are not running while their status and budget say they should be Every conclusion carries a confidence label: confirmed by data, likely, not enough data. A conclusion drawn from three clicks is called exactly that. ## What the audit does ### A finding is a line, not a paragraph The campaign, what is wrong, why it matters, how much data the conclusion rests on, and what to do about it. Five fields per finding. Nobody writes paragraphs of general advice about optimisation here. - A list of findings naming the campaign and the reason - The amount of data and a confidence label on every conclusion - A proposed action that leads into the approval queue ### Delivery is checked more often than the audit runs A campaign is active, the budget is there, and there are no impressions. That does not wait a day for the audit. The delivery check every 2 hours catches stalled campaigns, restricted accounts and rejected ads, and raises an alert. - An alert on a campaign with no delivery, naming the platform, account and period - The state of the account: restrictions, actions the platform is asking for - Review rejections with the reason as it was worded ### Wasted spend, line by line Placements with bad traffic, campaigns spending with no leads, duplicate keywords competing with each other inside one account - every one of those lines is shown with the amount in dollars for the period. - Campaigns and ad groups that spent without results over the period - Placements switched on against the safe settings - Duplicate keywords across campaigns, with a proposal for splitting them ### Tracking is checked first Without tracking, every other conclusion is worthless. The audit starts with the pixel, the conversion actions and the server events: are they installed, are they firing, do they match real people. Only then is it worth talking about cost per lead. - The state of the pixel and conversion actions on each platform - Match quality for server events - A list of campaigns with no tracking that are spending anyway ## How the audit runs on a schedule An operator does not start the audit by hand, though they can. The system checks on its own and brings only what has changed. 1. **Every 2 hours** - The delivery check: active campaigns with no impressions, account restrictions, rejections. 2. **Every 24 hours** - A full audit across every platform the client uses: tracking, waste, structure, creatives, rules. 3. **Findings into the queue** - Each finding lands in recommendations with a proposed action; anything that moves money goes to approvals. 4. **The next audit** - Once a change is applied the system checks whether the finding has gone, and it does not bring back what you rejected. ## Figures from the code - 2 h - between delivery checks - 24 h - between full audits - 5 - platforms in a single audit - 12 h - between creative fatigue checks ## What the audit does not do - It does not hand out marks out of ten, and it does not give general advice with no line attached to it. - It does not pass a conclusion from thin data off as a pattern - every one carries a confidence label. - It does not apply the fix itself: a finding becomes an action in the approval queue. - It does not compare you with industry benchmarks that are not in the client data. ## Questions and answers ### How is this different from an agency report? In its shape: every finding is a line with a campaign, a reason, the data behind it and a proposed action. You can check it by opening the ad account. Nobody writes paragraphs about structural optimisation here. ### How often does it repeat? The delivery check every 2 hours, a full audit every 24 hours. You can start a full audit by hand at any moment. ### What does the confidence label mean? How much data the conclusion rests on: confirmed, likely, not enough data. A campaign with three clicks is never told "this is not working" - it is told "there is not enough data". ### Does the system fix what it finds? No. The finding turns into an action with a reason and lands in recommendations; if the action moves money it goes into the approval queue. The system applies it only after confirmation. ## Connect an account and get a first list of findings with lines in it, not a score The first 14 days are free on any plan and you do not need a card to start. The delivery check begins with the first sync. - Start free: https://adsbeast.pro/signup?lang=en - Pricing: https://adsbeast.pro/pricing?lang=en ## See also - [Analytics and reports: where the money goes, what it returns, and what the client sees](https://adsbeast.pro/features/en/analytics-reports): Spend by platform in one currency, checked against the ad account, GA4 data alongside it, and regular client reports under the agency brand. - [Tracking: what counts a conversion and how links get tagged](https://adsbeast.pro/features/en/tracking): What counts a conversion and how links are tagged: pixel and tag checks, shared tagging templates, server events from the CRM every 30 minutes. - [Budget guard: it will not let you blow the cap or buy junk traffic](https://adsbeast.pro/features/en/budget-guard): Monthly caps and pacing across every platform: checked every 2 hours, a placement guard every hour, overspend stopped through an approval. - [Google Ads for agencies: every client account in one summary](https://adsbeast.pro/platforms/en/google-ads): Google Ads accounts over OAuth: figures every 15 minutes, 90 days of history, audits on a schedule, bids changed only after a person confirms.