---
title: "Assistant: a chat about your ad accounts, not generic advice from the internet"
description: "The assistant answers from your ad account data, works in app and in Telegram, understands voice, and sends money-moving actions to the approval queue."
canonical: https://adsbeast.pro/features/en/assistant
language: en
section: features
product_route: https://adsbeast.pro/assistant
translations:
  - ru: https://adsbeast.pro/features/ru/assistant
  - uk: https://adsbeast.pro/features/uk/assistant
  - sk: https://adsbeast.pro/features/sk/assistant
  - es: https://adsbeast.pro/features/es/assistant
  - he: https://adsbeast.pro/features/he/assistant
  - ar: https://adsbeast.pro/features/ar/assistant
---
# Assistant: a chat about your ad accounts, not generic advice from the internet

The assistant answers questions about particular clients and campaigns because it can see their data: spend, leads, alerts, the history of actions. It works in the system, in Telegram and by voice. Everything it reads, it does itself; everything that moves money, it sends to the approval queue.

## How the assistant works

- **Where**: Chat in the system, Telegram, and voice messages with a transcript
- **What it sees**: The clients, accounts, campaigns, leads, alerts, tasks and action history of your organisation
- **What it does itself**: Reads and counts: summaries, breakdowns, comparisons, draft copy
- **What goes through approval**: Budgets, bids, statuses, publications - the action goes into the queue
- **Language**: It answers in the language of the question; the interface is available in 7 languages
- **Isolation**: Conversations belong to a user; other organisations are out of reach

A tool with no entry in the registry is unavailable to the assistant: an unknown tool is closed by default rather than open by default.

## What the assistant does

### It answers from your data

Ask why leads fell for this client last week and the answer comes out of their ad accounts: where spend changed, what happened to the creatives, which alerts fired and what people confirmed. Not general advice, but a reading of the case in front of you.

- An answer with links to campaigns and periods
- Comparisons across periods and clients
- Drafts of copy, emails and reports

### It works in Telegram and understands voice

The same assistant answers in Telegram, takes voice messages and transcribes them. An operator on the move asks about spend and confirms a waiting action without opening a laptop.

- Answers and summaries in Telegram
- Voice messages transcribed
- Waiting actions confirmed or rejected

### Money only through approval

Every assistant tool has a description: what it does, whether it reads or writes, whether it needs confirmation. Tools that move money are not run directly - they create an action in the queue. Switching campaigns on is forbidden to the assistant.

- An action in the queue with a reason, instead of a quiet change
- A tool registry: what is allowed and what needs confirmation
- A log of what the assistant did and who asked for it

### It remembers the context and your own templates

Conversations are split by user and by folder, the assistant keeps the thread of a discussion and your personal prompt templates. Interview mode helps you collect a client brief one question at a time.

- Separate conversations by topic and by client
- Personal templates for frequent requests
- A brief collected through questions

## How to start using it

The assistant needs no setup: it sees exactly what you see and is bound by the same rights.

1. **Connect the accounts** - What the assistant sees is the data in the accounts you have connected.
2. **Ask in plain words** - A question in any supported language, typed or spoken.
3. **Get the reading** - An answer with links to campaigns, periods and amounts.
4. **Confirm the action** - If the answer implies a change, it waits in the approval queue.

## Figures from the code

- 7 - interface languages
- 8 - channels the assistant knows about
- 12 h - between full system reviews by a separate analyst

## What the assistant does not do

- It does not switch campaigns on or change budgets directly - only through the approval queue.
- It does not see the data of other organisations or anyone else's conversations.
- It does not use tools that are missing from the registry: an unknown tool is closed.
- It does not invent figures: if there is no data, it says so.

## Questions and answers

### What can the assistant do alone, and what can it not?

Alone it reads and counts: summaries, breakdowns, comparisons, drafts. Anything that moves money - budgets, bids, statuses, publications - becomes an action in the approval queue. Switching campaigns on is forbidden to it.

### Does it work in Telegram?

Yes, with the same access to data and the same limits. Voice messages are transcribed, and waiting actions can be confirmed or rejected right there in the conversation.

### What language does it answer in?

The language of the question. The interface and the answers are available in 7 languages, including Slovak, Hebrew and Arabic.

### Does the assistant see other agency clients?

It sees the data of your organisation within your rights. The data of other organisations is out of reach, and conversations are split by user.

## Ask the assistant about your client and get a reading, not general advice

The first 14 days are free on any plan and you do not need a card to start. The assistant is available as soon as the first account is connected.

- Start free: https://adsbeast.pro/signup?lang=en
- Pricing: https://adsbeast.pro/pricing?lang=en

## See also

- [Agents and automation: the system works while you sleep, and it does not spend](https://adsbeast.pro/features/en/automation-agents): Background modules watch campaigns on a schedule, rules say "if this happens, do that", and flows reach outside systems. Money still goes through an approval.
- [Approvals: automation proposes, a person decides, the system applies](https://adsbeast.pro/features/en/approvals): Automation proposes changes to budgets, bids and statuses, a person confirms them, and the system applies them and reads the result back from the account.
- [Alerts: with context, on the right channel, and without noise](https://adsbeast.pro/features/en/alerts): Alerts name the platform, account, period and amount: delivered every 5 minutes, escalated after 2 hours, 4 channels, quiet hours.
- [Analytics and reports: where the money goes, what it returns, and what the client sees](https://adsbeast.pro/features/en/analytics-reports): Spend by platform in one currency, checked against the ad account, GA4 data alongside it, and regular client reports under the agency brand.

