--- title: "Analytics and reports: where the money goes, what it returns, and what the client sees" description: "Spend by platform in one currency, checked against the ad account, GA4 data alongside it, and regular client reports under the agency brand." canonical: https://adsbeast.pro/features/en/analytics-reports language: en section: features product_route: https://adsbeast.pro/analytics translations: - ru: https://adsbeast.pro/features/ru/analytics-reports - uk: https://adsbeast.pro/features/uk/analytics-reports - sk: https://adsbeast.pro/features/sk/analytics-reports - es: https://adsbeast.pro/features/es/analytics-reports - he: https://adsbeast.pro/features/he/analytics-reports - ar: https://adsbeast.pro/features/ar/analytics-reports --- # Analytics and reports: where the money goes, what it returns, and what the client sees Analytics answers the agency owner asking "what am I making money on". Reports answer the client asking "what did you do with my budget". Both sides see the same figures: spend by platform in one currency, checked against the ad account, post-click behaviour from GA4, and progress towards the goals that were promised. ## What is inside - **Spend**: By platform, campaign and ad group, in the account currency and in dollars at the rate for the day - **Reconciliation**: Our figures against the native account, with the gap put in the report - **Post-click**: GA4 connects as a separate step and puts site behaviour next to spend - **Goals**: What was promised to the client and how close it is - client by client - **Reports**: Regular, template-based, in PDF, under the agency brand - **Portal**: The client reads the report on a personal link and signs off there on what is theirs to decide A number never appears here without a line saying whether that is good or bad and why. "Zero" and "not measured" are different things, and they are shown differently. ## What the analytics does ### One currency, one date window, every platform Spend is converted to dollars at the rate for the day, shown over one window and expanded down to campaign and ad group. Amounts in a currency with no rate are not folded into the total quietly - they are marked. - Spend and results across every platform over one date window - Expand down to campaign and ad group - The original currency and rate on every line ### Checking against the account is the rule, not the exception A report that does not match the client ad account starts an unpleasant conversation. The system checks its own spend and conversions against what the platform reports and puts the gap in the report, with the reason where it is known. - The gap against the native account in spend and conversions - The reason: reporting delay, attribution window, exchange rate ### Client goals and the distance left to them Each client has what was promised written down: leads, cost per lead, return on spend. The analytics shows how close it is and updates the progress daily. - The goal, the current value and the distance to it for each client - An alert when a goal drops out of reach ### Reports you do not assemble by hand A template, a schedule, the agency brand, and the report goes to the client on its own, as a PDF or a link into the portal. It is written in plain language: "there were this many more leads at the same spend", rather than "cost per lead fell". - A library of report templates - Scheduled sending - A PDF under the agency brand and a link into the client portal ## From spend to a report in the client inbox The data arrives on its own, the report assembles from a template, and a person checks it and sends it - or trusts the schedule. 1. **Data arrives** - A sync every 15 minutes; GA4 is a separate connection. 2. **Figures are checked** - Against the native account on spend and conversions, with the gap put in the report. 3. **The report assembles** - From a template, with the client goals and text in the client language. 4. **The report goes out** - As a PDF by email or a link into the portal, on a schedule or by hand. ## Figures from the code - 15 min - between metric refreshes - 90 days - of history pulled on connection - 7 - languages for the interface and reports - 12 h - between exchange rate updates ## What the analytics does not do - It shows no forecasts or expected results that were not derived from the account data. - It does not add amounts in an unknown currency into the total. - It does not pass "zero" off as "not measured", or the other way round. - It does not compare you with industry reference points that are not in the client data. ## Questions and answers ### Do the figures match the client ad account? The system checks them itself and puts the gap in the report with its reason where that is known: a platform reporting delay, an attribution window, an exchange rate. The gap is not hidden to keep the total tidy. ### Can reports be sent automatically? Yes: a template, a schedule, recipients. The report goes out as a PDF by email or as a link into the client portal. Read the first one with your own eyes; after that you can trust the schedule. ### What language is the report in? The language of the client. The interface and the reports are available in 7 languages, including Hebrew and Arabic written right to left. ### Where does post-click behaviour come from? From GA4, which connects as a separate step in the Data import section. Once connected, GA4 figures appear in the same summary as spend. ## Connect an account and send a client their first report that matches their ad account The first 14 days are free on any plan and you do not need a card to start. Report templates and the check against the ad account are on from day one. - Start free: https://adsbeast.pro/signup?lang=en - Pricing: https://adsbeast.pro/pricing?lang=en ## See also - [Today: what is happening right now and what needs a decision](https://adsbeast.pro/features/en/dashboard): One screen for every agency account: spend by platform in one currency, refreshed every 15 minutes, what is on fire and what needs a decision. - [Client portal: the client sees their figures and signs off their own decisions](https://adsbeast.pro/features/en/client-portal): The client sees their own figures and signs off what is theirs to decide, on a personal link with no password. The portal is closed to search engines. - [Forecast scenarios: what happens if you raise or cut the budget](https://adsbeast.pro/features/en/forecasts): Scenarios built on the account history: what happens to leads and cost if the budget changes, with the limits of the answer and an honest not enough data. - [Agency finance: how much you actually earn on each client](https://adsbeast.pro/features/en/agency-finance): Your own revenue, costs and profit: what each client earns you, who has not paid, cohorts by month of joining, and payouts to contractors.